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37° LAB
My Role :
UI UX Design
3D modeling
Prototyping
Personal Project
OVERVIEW
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37° Lab offers editable and rememberable chewing experience through food memory database and abstractive containers. 37° is the optimum digestion temperature, and 37° lab gives you the most memorable food experience. 

 

The platform aims to evoke and record chewing memory so that it comforts the nostalgia for people far from home by bridging the distance from home.

The lab was designed to spark imagination, exploration, and dialogue about redesigning the chewing experience and reconnecting with home.
OVERVIEW
PROBLEM STATEMENT

For people who are far from home, the new geographical structure influences personal identity, and the lack of connection with their own culture results in isolation and nostalgia.

How might I make them feel more at home when staying in an unfamiliar environment? What if I could bridge the physical gaps between people and their hometowns, by offering them in their new home with a digital hometown cookbook?

WAHT IF...
SOLUTION

The 37° lab consists of an app and collections of artifacts. Users can record and visualize memory in the app while touching and feeling the memory by using the containers.

37° LAB

The app provides the user with the opportunity to visualize their food memory and a variety of recording methods to facilitate users to remember their chewing experience through different lenses

The product serves as an extension of the app.  The features of the containers are extracted from users' most memorable food experiences.

PROMOTION VIDEO
PRODUCT
CONTEXT

The app allows the user to visualize their food memory and a variety of recording methods to facilitate users to remember their chewing experience through different lenses

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An old photo of a birthday boy. The combination of the food with the celebration and the people attending it is just the recipe needed for making powerful food memories.

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Food memories involve fundamental, nonverbal areas of the brain that can bypass human conscious awareness. This is why we can have strong emotional reactions when we eat food that arouses those deep unconscious memories. The memory goes beyond the food itself to the associations we have to that long-ago memory, whether with a place or a person.

USER INTERVIEW
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“I am trying to recapture some of my travel memories in Vietnam with a seafood and veg rice bowl.”

- Sara 

“Strawberry Rhubarb Pastry! Grandma made this sweet treat often for family gatherings. The sweetest recipes come with the sweetest memoriies.”

- Yuan Liang

“We may forget the sound of someone's voice over time, the details may fade, but one bite of these zucchini blossoms brings us right back to the emotion and feeling of that time and space.”

- David

“Just one sip of miso soup brings me back to the old couch in my grandma's home.”

- Yuying Wang

food is an effective trigger of deeper memories of feelings and emotions. Long time far from home experience turns me to the exploration of how geographical structures define us and how we relate to them.
JOURNEY MAP
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“The question became: How might we make people feel more at home when staying in an unfamiliar environment?
What if we could bridge the physical gaps between people and their hometowns, by offering them in their new home with a digital hometown cookbook?"
COMPETITOR ANALYSIS
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Yummly

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Kitchen Stories

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Cookpad

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BigOven

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Food Network Kitchen

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Tasty

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OPPORTUNITY
  1. Combining the mobile app and artifacts that can provide both an online memory database and a tangible food experience. 

  2. Adding food culture and history section enables a further exploration. 

  3. Provide user the accessibility to authentic resources and hometown cuisine.

WIREFRAME
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USER TEST
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“I like scanning options cause it looks convenient.” 

"The design elements are clear. The neomorphism style is attractive. "

"I feel that it would be good to separate the list and buy button. I'd like to have the diverse option to close to deal. ”

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FUTURE SCOPE
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1.Value Proposition

As a business goes through different stages of growth, its value proposition is likely to change.

While many platform provide food experience, 37° Lab differentiates itself by offering a smooth and immersive customer chewing experience for everyone, as well as an offline physical experience, with significantly prospective services than average.

2.Further Thoughts

1) I would like to see the feasibility of executing this project by testing the mobile prototyping to more refugees, international students, and local groceries.

2) Beyond the digital and physical service, I would like to prototype and test the algorithm of abstracting the shapes from the food to the containers.

References:

1.  ALEXANDRA SIFFERLIN, The Science of Why You Crave Comfort Food, TIME Health Section, JULY 29, 2015

2. Jeremy Ryland, Food and memory, 06 November 2018

3. Susanna Zaraysky, Why Food Memory Are So Powerful, BBC NEWS, 29 August 2019